![]() ![]() ![]() One of the firm’s people, Liz Scott, says she was excited when the new brand was revealed. The colour is playful, reflecting the firm’s culture, and positive and energetic. Pīngao, which is regarded as a treasure, is the only fibre used in Tukutuku artwork that needs no enhancement on the brilliant gold colour it goes when dried. Pīngao, the native plant found throughout the Bay of Plenty, is a sand-binding plant that plays an important role in New Zealand’s dune ecosystems. As well as informing the weaving together of information, knowledge, individuals and specialist teams, the diagonal thread also represents the firm’s dynamism and innovative personality. The logomark comes to life as a gold Pīngao fibre which according to legends connects all people – tangling, stretching, but never breaking – helping individuals and teams better communicate through stronger relationships. The weaved thread, in its simplest form, exhibits the process of taking something quite simple and then creating something extraordinary from it. This shape, which takes inspiration from traditional Tukutuku panelling and the angular land formation of iconic Mauao is representative of Holland Beckett’s values, processes and culture. ![]() ![]() It is a contemporary expression of a weaved thread. Inspired by the Bay of Plenty region, the new brand imports a contemporary diagonal logomark that has a deep rooted significance to the Bay of Plenty area. Once the values of the firm had been articulated, phd3 applied its design thinking to creating a new brand. The firm is also about creating and delivering pragmatic, smart solutions for its clients. The other core values which the firm settled on are Bold and Smart as Holland Beckett considers itself bold in the way it thinks, on behalf of its clients, in the business decisions it makes, and in the way it works. Through the value setting process, Community was confirmed as a core value of the firm, as Holland Beckett values the opportunity to make a difference in its growing and vibrant communities. The new brand was developed by design company phd3, following an exercise which Louise Beard of FORWARD conducted with the firm and its people to articulate the core values of the firm. Nut 2.5–4.0 x 2.0–2.5 mm, broadly obovoid, concavo-convex, compressed, obtuse, dark brown, smooth and shining.Holland Beckett is pleased to reveal its new brand following a refresh of its core values. Glumes coriaceous, rigid, broadly ovate, obtuse, distinctly nerved, finely mucronulate, the lower ones ± keeled. Inflorescence, paniculate 70–300 mm long, each panicle composed of c.12 confluent clusters of sessile spikelets, each cluster subtended by a rigid leaf-like bract adnate to the axis and broadening at base to an open sheath, lower bracts much exceeding inflorescence. wide, stiffly erect or weakly curved, coriaceous, linear, concavo-convex or ± channelled, margins and keel sharply denticulate, narrowed to a long, trigonous tip sheaths submembranous, much broader than leaves, with numerous, red-brown veins. Culms numerous, 0.3–1.2 m tall, 2–4 mm diameter, erect, obtusely trigonous, very leafy at the base. Rhizome lignaceous, 10–15 mm diameter, shortly creeping, covered by red-brown to brown, fibrous strands left from decaying leaf-sheaths. Stout, yellow-green when fresh, golden when dry, shortly creeping plants with stiff culms and very harsh leaves. ![]()
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